Rich Feldman

Rich Feldman
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Rich Feldman is a marketing executive with extensive experience in fintech, financial services, SaaS and other disciplines. He currently leads marketing for Finario, an enterprise capital planning SaaS provider, and is an advisor to Web 3 CRM company Absolute Labs. Prior, he was chief marketing officer at PrimaHealth Credit, a fast-growing fintech company providing a next-gen BNPL financing platform, as well as an owner/partner of a leading performance marketing agency within the MDC Partners Network, with clients such as JPMorgan Chase, IBM, Pfizer, Verizon and Wells Fargo. Feldman is an advisory board member at the Ancell School of Business at Western Connecticut University and author of the book, "Deconstructing Creative Strategy," published by the Association of National Advertisers in January 2008.

The Behavioral Economics Of Bitcoin

The heuristics often described in behavioral economics offer insightful frameworks for understanding mainstream resistance to Bitcoin.

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There are certain aspects of Bitcoin that resemble a User-Generated Brand.
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