
The rise
 of bitcoin along with other cryptocurrencies represents a watershed moment for
 the world of digital innovation. 
But the
 growth in the market capitalization and complexity of these assets has spawned
 the need for an “assurance service” that provides auditing, verification,
 monitoring and reporting around them. 
Verady, LLC, a company with a stellar track record in delivering these
 services to the Bitcoin market for several years, is now extending and launching
 a public-facing network platform to fill this growing need across all
 blockchain asset classes. 
Established
 in October 2016 as a startup company based in Atlanta, Georgia, Verady’s
 strategic path was paved by way of discussions and research from the blockchain
 regulatory software company Coinpliance
 and its clients. 
Coinpliance
 was founded in 2013 and successfully serviced the Bitcoin marketplace until the
 sale of its processing service to a major client. The founders of Coinpliance
 later combined their experience and assets to form Verady. 
Verady’s
 two co-founders, Kell Canty and Nathan Eppinger, are both computer science graduates
 from Georgia Tech. Their combination of common backgrounds with differing
 experience levels and perspectives have led to a unique profile for the
 company. 
“I’m a technologist by heart and have a computer science degree
 from the Georgia Institute of Technology,” said Canty. “I’ve co-founded
 multiple fintech startups, including a market-leading real-time credit and risk
 assessment company that was acquired into Fair Isaac Corporation.”
Canty initially became aware of Bitcoin through his
 interest in payments and computer science in 2012. Later, he became intrigued
 by the concept for a Bitcoin regulatory software company. This led to the
 founding of Coinpliance in 2013. Later, he and Eppinger reconnected to
 establish Verady for the purpose of addressing the world of blockchain asset
 assurance. 
As CEO of Verady, Canty leads product direction and business
 development efforts, while Eppinger serves as the CTO. 
When asked
 what emerging trends are currently informing the strategic direction
 Verady, Canty indicated the following: 
· The amazing rate of growth in terms of both the
 value and diversity of blockchain-based cryptocurrencies and tokenized assets
· The lack of tools and services to address
 traditional industry standards regarding accounting, auditing and verification
 of blockchain assets
· Gaps from a regulatory standpoint, particularly
 in the area of taxation
· The “blind spot” that traditional financial
 services, particularly credit/loan offerings, have for the value of blockchain
 asset balances and cash flow held by individuals and companies
One of
 Verady’s core beliefs is that traditional accounting systems, firms and standards
 currently lack the functionality regarding new innovations of cryptocurrencies
 and other blockchain assets. 
Blockchain’s
 value as a public transaction ledger makes it ideal in terms of serving as the
 basis for independent verification. Verady, however, asserts that a gap exists
 in terms of the blockchain not holding the information in a form that
 accountants, auditors and other financial professionals can access, understand or
 use. 
Verady’s
 blockchain asset assurance network, known as “VeraNet,” is poised to address
 this. By assuring these assets, the VeraNet will provide the bridge between
 blockchain-based crypto-assets and the traditional financial ecosystem. This
 bridge is designed to manage the complexities of blockchain technology in order
 to deliver concrete, standardized reports and data that is usable by
 traditional financial institutions.
“Verady’s
 long-term vision is that of being the globally recognized leader in the area of
 blockchain asset assurance,” said Canty. “Audit, verification and
 reporting on these assets can serve to help them be further adopted on a worldwide
 basis. Combined with blockchain-based identity, the enablement of credit
 underwriting based on cryptocurrencies could greatly aid in financial
 inclusion, particularly for many living in underdeveloped countries across the
 globe.”
To learn
 more about Verady, visit its website and follow it on Twitter.
 WIN BITCOIN
 WIN BITCOIN

 
                                    
