Coinbase is unveiling a suite of new initiatives designed to expand its market. In a blog released today entitled “Helping People Understand, Explore and Buy Cryptocurrency,” Coinbase is reaching out to potential newcomers to the crypto space — people who may want to join the crypto world but are unsure about how to proceed.
The company’s offerings include some educational tools as well as a “Crypto Bundle” that are designed to take some of the trepidation out of a new user’s first crypto purchase.
New Educational Tools Launch on Coinbase’s Website
Recognizing the complexities that come with navigating the cryptocurrency industry’s many moving parts, Coinbase arrived at its new offerings following a survey of users and potential customers.
AJ Asver, Coinbase product manager, told Bitcoin Magazine:
"The products announced today are directly inspired by customer research we conducted with both current and prospective customers. We talked to them about some of the barriers they encounter when deciding whether or not to buy cryptocurrency, or which cryptocurrencies to buy, and used those conversations to inform the development of these products.”
Coinbase Learn will take the viewer through the ins and outs of the crypto world, updating on a regular basis so that information is as current as possible.
The content of Coinbase Learn is based on in-depth customer research and tested with people new to cryptocurrency to ensure it is as user-friendly as possible and helpful for those trying to decide whether buying cryptocurrency is right for them.
Coinbase Asset Pages will list the top 50 cryptocurrencies based on market cap. Although Coinbase carries only five of those 50 cryptocurrencies on the asset list at the moment, it has plans to add more in the near future.
Earlier this week, the company introduced a new asset listing program that is designed to enable new coins to be considered for inclusion on the Coinbase trading platform.
For now, the Asset Pages are an educational tool for those interested in comparing cryptocurrencies on an ongoing basis. Historic trading data, current market cap, a description of the cryptocurrency, and links to relevant white papers and project websites can be viewed there.
For anyone who is ready to take that first step into buying cryptocurrencies but still isn’t sure which ones to start with, Coinbase has also begun to offer Coinbase Bundles: a pre-packaged collection of five coins (bitcoin, ether, litecoin, bitcoin cash, and ethereum classic, the five cryptocurrencies that Coinbase offers on its flagship service).
“We expect that millions of people will make their first cryptocurrency purchase in the coming years. But all too often, getting started can be overwhelming for people learning about crypto for the first time,” the blog states.
Coinbase calculates its bundle of five cryptocurrencies, based on current market cap, which can be purchased for $25 or more and traded individually or as a group.
Once a bundle is purchased, the five cryptocurrencies are stored in their respective wallets in the user’s Coinbase account. Each cryptocurrency can be traded as an individual asset.
Coinbase Bundles was rolled out today and will, at first, be available to customers in the U.S. and Europe who have verified their identities.
“With Coinbase Bundles, asset pages and the new educational resources, we hope to ease the process of understanding, exploring and buying cryptocurrency for people getting started for the first time," said Asver.