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Haider Rafique is the global chief marketing officer at OKX, one of the largest global crypto exchanges by trading volume. He oversees the company’s growth and brand strategy.
Haider previously served at the U.S. exchange Okcoin as its chief marketing officer. He rebranded the company in 2021 and it recorded a growth of retail user signups by 20-times, year-on-year, onboarding more than one million customers to the platform. Haider is a seasoned growth and marketing leader at global crypto firms, previously serving as head of growth at blockchain.com and as a growth adviser to several Web 3 firms and startups. He is one of the few in the industry with experience from traditional Madison Avenue ad firms and multinational tech giants like Microsoft.
