Ethereum fans got a bit of a boost today from two different companies in the crypto space. UK-based cryptocurrency firm Blockchain and Luxembourg-based cryptocurrency exchange Bitstamp have each added ether to their platforms for the first time.
Blockchain says its customers can simply toggle between bitcoin (BTC) and ether (ETH) to manage and transact funds quickly and easily. Additionally, Blockchain has also integrated ShapeShift’s API so trading bitcoin to ether and vice versa can happen all from one place.
In an earlier, separate announcement to its customers, Bitstamp said it will allow full trading functionalities of ether today. Ether deposits and withdrawals opened at 9 am (UTC) and began to allow full trading functionalities at 1 pm (UTC).
Nejc Kodrič, CEO of Bitstamp, said: “We’ve been encouraged by ether’s potential and the demand shown for its inclusion among our trading pairs.”
Ether now joins USD, EUR, bitcoin, litecoin and Ripple among the coins for which Bitstamp allows deposits and withdrawals. In July the company announced a strategic partnership with Swissquote, the Swiss leader in online banking. Swissquote launched BTC/EUR and BTC/USD trading on its platform, with Bitstamp providing full-stack services for their two new BTC trading pairs.
Kodrič added: ”Since starting out in 2011, Bitstamp’s mission has been to be the safest and most reliable digital currency exchange on the market. Our careful approach has created a market reputation for prudence which has served us well as we continue to expand and give our customers the trading options they desire.”
Peter Smith, CEO of Blockchain, said in a statement that the popularity of Ethereum has grown and so has the desire from Blockchain customers to have the option to manage multiple digital assets within their Blockchain wallets. Smith said: “We are thrilled to introduce this new functionality to our community and will continue to find ways to make interacting with digital assets even easier.”
One of the earliest bitcoin companies, Blockchain was founded in 2011 and provides a non-custodial consumer wallet for digital assets, with over 16 million wallets created across 140 countries. The company has focused on creating products that make storing, transacting and hedging digital currency a frictionless experience.
Smith was recently quoted saying: “I predict that by 2037 a complete global computer fabric will make interacting with goods, services and people easier than ever. Citizens of the world will be more closely connected through technology, communication and networks.”
Second in market cap, ether has seen its price soar as much as tenfold since the end of April, while its number of transactions quadrupled. Ether has since settled at about $300 at the time of publication.
Tanzeel Akhtar has held full-time positions in London working for FT Alphaville, Interactive Investor, Fund Strategy, Money Marketing, Mining Journal, Marketing Week and Futures and Options Intelligence.