Mega Matrix Inc., a Singapore based holding company that operates the FlexTV streaming platform, announced today its first Bitcoin purchase as part of a new treasury strategy. The company acquired 12 Bitcoin at an average price of approximately $105,554 per coin, including all fees and expenses.
The purchase, completed at the end of May 2025, represents Mega Matrix’s entry into the growing trend of corporate Bitcoin adoption. The company joins a list of publicly traded firms that have allocated portions of their treasury reserves to Bitcoin as a hedge against inflation and currency debasement.
“Our acquisition of Bitcoins is an execution of our strategic decision to adopt BTC as a treasury reserve asset, reinforcing our commitment to diversification and value creation,” said Yucheng Hu, Chief Executive Officer of Mega Matrix Inc.
The timing of the purchase coincides with Bitcoin price at 108,000 as of today, June 25, 2025, indicating the company’s confidence in the digital asset’s long term value. At the reported average purchase price, Mega Matrix invested approximately $1.27 million in Bitcoin for its treasury allocation.
Mega Matrix operates through its subsidiary Yuder Pte Ltd., which runs FlexTV, a short-video streaming platform specializing in short drama content. The Cayman Islands-incorporated company is headquartered in Singapore and has been expanding its digital entertainment offerings.
The company’s forward-looking statements acknowledge Bitcoin’s volatility. Mega Matrix noted that its ability to purchase Bitcoin at desired prices and obtain future financing for continued Bitcoin acquisitions remains subject to market conditions and regulatory factors.
This Bitcoin purchase marks Mega Matrix’s first foray into Bitcoin treasury management, following a corporate trend that has seen companies from Strategy to Tesla add Bitcoin to their balance sheets. This move for Mega Matrix signals the company’s belief that Bitcoin can serve as a store of value and hedge against traditional financial market volatility.
As more companies explore Bitcoin treasury strategies, Mega Matrix’s entry into the space demonstrates how firms across various sectors are considering Bitcoin as a legitimate treasury asset. The company has indicated that Bitcoin purchases may continue as part of its ongoing treasury reserve strategy.
The company expects to provide updates on future Bitcoin acquisitions in upcoming quarterly reports as they continue their journey in the digital asset space.
