The president and CEO of Strategy said Morgan Stanley’s upcoming bitcoin ETF could unlock as much as $160 billion in demand under a modest portfolio allocation scenario.
Morgan Stanley said at Strategy World that it plans to expand its digital asset offerings, including launching a native crypto custody and exchange solution.
Morgan Stanley has filed with U.S. regulators to launch a spot bitcoin ETF, signaling growing institutional confidence in regulated bitcoin investment products.
Morgan Stanley is planning to add spot Bitcoin and crypto trading to its E*Trade platform in 2026, giving retail investors direct access through their brokerage accounts.
