Snapcard, the San Francisco-based bitcoin wallet provider, announced today that it had formed a partnership with ifeelgoods, a digital gifting platform. The partnership is meant to give the companies using ifeelgoods the ability to create, launch and monitor campaigns that offer end users the chance to earn bitcoin as a reward.
The company is using Snapcard’s MassPay API, which allows companies to instantly and programmatically send payments to either a phone number or email address. Because of this, companies that use ifeelgoods will be able to offer bitcoin as an incentive tool for marketing campaigns, employee recognition and loyalty programs.
Since its launch, ifeelgoods has delivered more than 30 million rewards and has worked with companies such as Walmart, GAP and L’Oreal.
This partnership also opens up the countries where ifeelgoods rewards are available in. Before, the platform worked only in a little more than 30 countries. By utilizing bitcoin, ifeelgoods rewards can now be earned in every country in the world. For users to withdraw the bitcoin to local currency, they will need to spend less than 0.25 percent.
Snapcard has been pushing to get other companies to use its API since it launched MassPay on June 25. It launched with Tango Card, which is the largest rewards-as-a-service platform in the world.
Image via ifeelgoods