Winner of ‘Brand me Crypto’ Campaign Announced
PALO ALTO, CALIFORNIA & CALGARY, ALBERTA – APRIL 27, 2015 –
Cryptocurrency risk management and payment processing specialist Vogogo Inc. announced the winner of Brand Me Crypto, an initiative, conceptualized and sponsored by the company, its aim, to have global members of the crypto and creative community create an iconic brand to represent Cryptocurrency.
“Cryptocurrency is arguably one of the most compelling new technologies of our time and is quickly making its way into the mainstream.” said Chantel Meeley, Head of Marketing and Creative at Vogogo. “Cryptocurrency however isn’t just represented by Bitcoin. While Bitcoin has gained the greatest traction to date, there are numerous Crypto Coins in existence. Creative teams involved in the entire industry which try to visually articulate Cryptocurrency as a whole have, up to now, been presented with a very unique challenge as it has no overarching brand.
”The initiative to Brand Crypto saw entries come from designers from 90+ different countries spanning five continents. From the complete list of entries, six brands were shortlisted by a panel of crypto industry experts and these choices were then resubmitted to the global crypto and design community for input and participation in finalizing the selected brand identity.Brand Me Crypto winner, Teresa Ledford said of her winning design, “I wanted to create a symbol that was fairly simple and would translate well to handwriting. After looking at all the existing symbols used around the world, my goal was to come up with something that was unique and descriptive, yet still had some consistency with other currency marks.
”The design, chosen by the people and endorsed by the community, has now been given creative, open brand licensing rights and made available to all at BrandMeCrypto.com.
“With the brand identity selected and brand formats becoming available for download at brandmecrypto.com we would like to encourage members in the crypto and creative community to utilize this brand when representing the overarching crypto market for global awareness, acceptance and industry-wide adoption.” said Chantel.A small and simple ‘Supporting Brand Crypto’ icon - which links to the brand’s downloadable file - has been created for those in the industry to add to their websites and show their support. This, together with the community already beginning to adopt the chosen design to represent the wider industry, is set to fulfill the promise of a problem solved.