Designers Compete to Create Global Cryptocurrency Brand
Many people know the symbol of Bitcoin. Many people might know the symbol of Litecoin. Even fewer know the symbol of a Dogecoin. There are hundreds of cryptocurrencies that have been developed, but what’s the symbol for “cryptocurrency?”
Brand Me Crypto, a design contest sponsored by Vogogo and Cryptsy, is hoping that one concise brand can be created that will epitomize the true brand of cryptocurrency.
“I found myself and our designers struggling to visually articulate cryptocurrency as a whole without inundating our designs with 5+ more coins just to communicate the overarching cryptocurrency conversation and message,” said Chantel Meeley, head of marketing and creative at Vogogo.
But it wasn’t as simple as just hiring a design firm to come up with a few different concepts. It was important that Brand Me Crypto kept true to the culture that has sprung up from cryptocurrencies. As it says on its website, it needed to be “designed by the people, for the people.”
The two companies joined forces and launched the Brand Me Crypto initiative on October 28, 2014, inviting designers from around the world to submit their concepts. At the end of the contest, designers from 89 countries across five continents had submitted their ideas of what the brand should be.
The contest is now in its final stages. Five designs are being voted on from around the world. Anyone is eligible to vote on the design. More than 7,000 votes have been tallied, and voting ends on March 31, 2015 at 11:59 MDT.
The winner will receive $10,000 in USD or the cryptocurrency of their choosing as well as recognition on open creative licensing rights.
“I am excited to see that the final brand the world population selects and looking forward to having one visual identity that represents this new currency,” Meeley said.
Cast your vote today at brandmecrypto.com.