Despite moving into the digital age consumers still find physical magazines and incredibly engaging medium.

With the successful launch of Bitcoin Magazine and having shipped seven issues it is our pleasure to announce availability for ad space in Issue #11- Issue #13. Bitcoin Magazine has a highly specialized and niche audience within the Bitcoin community. Currently the circulation is relatively small with less than 25,000 issues printed but the reach and popularity are growing daily along with Bitcoin.

June 2013 advertising rate card. For additional questions please email: advertising@bitcoinmagazine.com

BITCOIN DEMOGRAPHICS

Most marketers will find that the Bitcoin demographics are traditionally extremely hard to reach. Some highlights form a survey with over 500 responses:

• The average user is a 32.7 year old libertarian male.
• Top motivators for new users are curiosity, profit, and politics.
• Bitcointalk.org is the dominant community platform.
• Far more people have used Bitcoin to make donations than to buy narcotics.
• 39% of users do not drink, smoke, gamble, or take drugs.

The “average Bitcoin user” is male (96%), 32.7 years old, libertarian / anarcho-capitalist (37%), non-religious (61%), with a full time job (43%), and is in a relationship (56%).

But of course there is no such thing as an average Bitcoin user, and flattening out the figures like that ignores the large numbers of users who are Christian (20%) or single (37%).  Also by using the broadest possible terms (ie including liberals and environmentalists), you get a left-of-centre contingent with over 45% of users.

The arrival of new users correlates with price and media coverage, with Q2 2011 the most popular quarter for the question “When did you first install the Bitcoin client”.

The biggest motivation in exploring Bitcoin is curiosity (4.3/5), followed by profit (3.7/5) and politics (3.5/5). Trailing behind are practical concerns (3.1/5), challenge (2.9/5), and community (2.7/5).

The age distribution around the mean average of 32.7 is fairly balanced, with people in their late twenties slightly overrepresented. The mode is 31 years and standard deviation is 10.5 years.

The following word cloud represents their ‘favourite aspect of Bitcoin.’

ADVERTISING RULES

All print advertisers must meet the basic rules and requirements. From Issue #8 onward the magazine will be published in A4 format. Advertisement file sources should be sized appropriately with a .25″ bleed margin around all edges.

If our print ads our too expensive for your small business then we also offer market ads.  These are similar to traditional classified ads and each line accommodates up to 36 characters. These are not subject to the same approval process as print ads but must meet basic legal and decency requirements.

FULFILLMENT

Bitcoin Magazine orders are promptly and professionally fulfilled by Amazon and distributed by Barnes & Noble’s for inclusion at stores in the USA. The magazine will soon be available on major digital newsstands such as Apple, Android, Kindle, etc. to enhance exposure.

DISTRIBUTION

The Bitcoin Magazine is often distributed at Bitcoin conferences and conventions all over the world. This is a great way to reach individuals and companies in the payments niche. Additionally, Bitcoin Magazine has been quoted by several mainstream publications including Forbes, Time Magazine, National Post, The New American, Silicon Angle, MarketWatch and others.

For more information on how to advertise in Bitcoin Magazine, on our podcasts, YouTube Channel or other mediums then contact us at: advertising@bitcoinmagazine.com

Payments are accepted via Bitcoin, Paypal, credit cards, bank wires and just about any other way you will give us money.

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